Wow, time flies when you’re having fun! It’s been just about a year since we went from being known as Bloomer Telephone Company to Bloomer Broadband and got a whole new look.

Here’s what we used to look like . . . and how we’ve evolved:

Why did we make the change?

Bloomer Telephone Company no longer accurately reflected who we are. We are, and have been for many years, a local leader in all things fiber broadband — internet, TV and phone.

As our service offerings evolved, our brand needed to evolve as well. The new logo, colors, font type, elements and images pay tribute to our history while offering a fresh new look with a twist. We are proud of our heritage, of being the first to offer much-needed phone services to the people of Bloomer, so we wanted to honor that by keeping “Bloomer” in the name and keeping close to the original color palette.

The new colors and brand elements have allowed for a bit more fun – and better reflects who we are as a company today.

From billboards to tchotchkes, we have been bringing the new brand to life in fresh and interesting ways. Here are just a few examples:

two bloomer employees with new apparelnew items with bloomer logo

We hope you are proud to call Bloomer Broadband your local internet provider. We are committed to continuous improvement – from the services we offer to the customer experience we deliver. We are also committed to continuous support of the communities we serve by way of sponsorships, donations and volunteering our time. Crafting a brand that reflects those commitments is very important to us – and we believe the change has been good.

Do you have any questions? Call us at 715-568-4830